Post by Baz on Jan 14, 2010 21:44:11 GMT
A group was prospectively put together some years back comprising fans of all ISL clubs; Scuff, Slate and Tambo amongst others if I remember correctly. The intention of this group was to act for the fans in discussions with the clubs. The remit was to voice the desires and concerns of the fans by putting their views to the powers that be in a structured and coherent manner, in order to improve and promote the sport within the UK.
Despite the stated fact that election to the group would be decided once it was up and running, the initial team's task being purely to set the process up, there was so much bitching by people who weren't part of the initial group that unfortunately it folded before anything happened. Those who wanted to be in charge didn't appear to be capable of designing and implementing the plan, but didn't want those who were to have anything to do with it. Once the initial group had been sufficiently slagged off to withdraw, the field was left open to the detractors to set things up their way. Guess what happened? All wind and peace.
If fans can't agree between themselves (or even disagree in an adult manner), what chance do they have of ever entering into any meaningful relationship with the owners/management of the clubs/league?
Fans are the paying customers, and as with any commercial relationship, the provider must take heed of their customers' views. However, with an average gate of 4500 odd, does the Panthers management team believe everything is good? For every person who voices their concerns on here, there are maybe two or three who express their delight and provide finances accordingly. Whose voice is loudest, someone moaning on the Cage that they don't like Hillybilly Rock, or someone who sponsors the team, the games, the players, or the man of the match awards? There's that many people wanting to throw money at the club the number of player sponsors this year been doubled. Whilst from the perspective of the league and other clubs things may differ, from a commercial point of view do things for the Panthers not appear to be going well?
Continuous improvement must be implemented to ensure attendances are maintained, never mind increased. Is 4500 sufficient? Does it matter whether the 4500 this week are the same 4500 last week, or will those disillusioned who stay at home, be replaced by new customers? Keeping customers and attracting new ones requires different marketing tactics. New customers need some continuity for a period of time to allow a relationship to be built. At some point, they will need something new to keep them attending. How do you split it?
Despite the stated fact that election to the group would be decided once it was up and running, the initial team's task being purely to set the process up, there was so much bitching by people who weren't part of the initial group that unfortunately it folded before anything happened. Those who wanted to be in charge didn't appear to be capable of designing and implementing the plan, but didn't want those who were to have anything to do with it. Once the initial group had been sufficiently slagged off to withdraw, the field was left open to the detractors to set things up their way. Guess what happened? All wind and peace.
If fans can't agree between themselves (or even disagree in an adult manner), what chance do they have of ever entering into any meaningful relationship with the owners/management of the clubs/league?
Fans are the paying customers, and as with any commercial relationship, the provider must take heed of their customers' views. However, with an average gate of 4500 odd, does the Panthers management team believe everything is good? For every person who voices their concerns on here, there are maybe two or three who express their delight and provide finances accordingly. Whose voice is loudest, someone moaning on the Cage that they don't like Hillybilly Rock, or someone who sponsors the team, the games, the players, or the man of the match awards? There's that many people wanting to throw money at the club the number of player sponsors this year been doubled. Whilst from the perspective of the league and other clubs things may differ, from a commercial point of view do things for the Panthers not appear to be going well?
Continuous improvement must be implemented to ensure attendances are maintained, never mind increased. Is 4500 sufficient? Does it matter whether the 4500 this week are the same 4500 last week, or will those disillusioned who stay at home, be replaced by new customers? Keeping customers and attracting new ones requires different marketing tactics. New customers need some continuity for a period of time to allow a relationship to be built. At some point, they will need something new to keep them attending. How do you split it?