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Post by awooga on May 16, 2024 19:38:15 GMT
Nottingham Building Society are no longer to be main sponsors. Was to be a 10 year deal, but they have parted company ahead of schedule. Hopefully a new one can be found, but that’s a big old hole in cash flow if we can’t attract a replacement. At a time when we are recruiting, how damaging is this going to be to player budgets? It might have been on the cards, or may have been a surprise. www.panthers.co.uk/home/the-nottingham |
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Yotes
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Post by Yotes on May 16, 2024 19:55:32 GMT
That was rumoured (please provide your own pinch of salt) to be a lot of dosh back when they came on board, so may be doing well to match it. Probably doesn't help that the trophies have dried up since they took over.
Hopefully it's long known about and planned for, and doesn't cause the purse strings to be double knotted.
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Post by The Flying Shirt on May 16, 2024 20:23:12 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t
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Post by spik on May 16, 2024 21:08:15 GMT
Heard this a while back and couldn't say of course.
Hoping a new sponsor may help to furnish us with enough dosh to keep recruitment on track as 'awooga' says.
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Post by Bagheera on May 16, 2024 21:15:19 GMT
I hate to bring it down to this, but many business owners and potential sponsors will see this.
Our profile and media exposure went global this past season. The Nottingham BS probably got more visability this last year than the previous 5 combined. Obviously not all to potential customers, but even in the UK and East Midlands our shirts and branding visability was increased 10 fold at least.
This next season will probably see slight increased attention compared to normal ones again. Might actually be a more attractive partner than before.
The main area for concern would be bums on seats. Regardless of official numbers they have fallen in recent years.
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Post by pantherlee on May 16, 2024 21:37:02 GMT
This will have been known about for months. My mum until very recently worked for Nottingham Building Society and knew a few months ago that they were pulling out of sport sponsorship altogether so this will be old news to Panthers
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shinobi
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Post by shinobi on May 16, 2024 21:53:31 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t Yes. The entire fan base was delighted with finishing 9th. |
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Post by rexkramer on May 17, 2024 7:08:54 GMT
In theory, Panthers should be an easier sell for main sponsorship now. Attendances are up across the league and the events of last season have (as distasteful as it is) given them a wider media profile. You're also seeing more output from the BBC across the season than before. And then there are the player pics in the McDonalds window, the John Lewis pop up store earlier in the year. The club is a lot more active in promoting itself.
It's interesting to hear its a wider decision by the Nottingham across all sports, that allays a fear or two.
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Post by bobness on May 17, 2024 8:40:59 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. |
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Post by jd on May 17, 2024 8:48:28 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. Completely agree - just embarrassing |
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iginla
Chick Zamick
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Post by iginla on May 17, 2024 11:31:57 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. Yep 160,000 fan base was even in Panthers usual “over egging exaggerating” speak a claim that was truly embarrassing. 🤣 Still at least with the new “Chief Operating Officer” now in place what more could possibly go wrong in the sponsorship stakes. Jeez how many people does it take to run an ice hockey club. All they need now is a couple of “diversity and inclusion managers” and they’ll have a full set of duplicates all doing the same or a similar job. They ought to approach the NHS for sponsorship,they’re very big on having too many office wallers and managers than they are spending money at the sharp end where it counts ! |
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Joe
Lorne Smith
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Post by Joe on May 17, 2024 12:05:56 GMT
Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. Yep 160,000 fan base was even in Panthers usual “over egging exaggerating” speak a claim that was truly embarrassing. 🤣 Still at least with the new “Chief Operating Officer” now in place what more could possibly go wrong in the sponsorship stakes. Jeez how many people does it take to run an ice hockey club. All they need now is a couple of “diversity and inclusion managers” and they’ll have a full set of duplicates all doing the same or a similar job. They ought to approach the NHS for sponsorship,they’re very big on having too many office wallers and managers than they are spending money at the sharp end where it counts ! I think Goodridge is at the very least an improvement because either Pacha hasn’t got time to do it or he’s not very good at it. Also begs the question why we’ve still got Pacha if all he’s doing is recruitment because we’ve seen none of the benefits you get from someone above the coach doing the recruitment |
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Post by blackandgold73 on May 17, 2024 12:11:40 GMT
Yep 160,000 fan base was even in Panthers usual “over egging exaggerating” speak a claim that was truly embarrassing. 🤣 Still at least with the new “Chief Operating Officer” now in place what more could possibly go wrong in the sponsorship stakes. Jeez how many people does it take to run an ice hockey club. All they need now is a couple of “diversity and inclusion managers” and they’ll have a full set of duplicates all doing the same or a similar job. They ought to approach the NHS for sponsorship,they’re very big on having too many office wallers and managers than they are spending money at the sharp end where it counts ! I think Goodridge is at the very least an improvement because either Pacha hasn’t got time to do it or he’s not very good at it. Also begs the question why we’ve still got Pacha if all he’s doing is recruitment because we’ve seen none of the benefits you get from someone above the coach doing the recruitment Given that Adam was in his prime, on a two year contract and popularly considered to be possibly the league's best signing of the off season I'd say that maybe the was some benefit? Tragically y we only got to witness it for far far too short a time but still a heck of a signing by any team in the league's standards |
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iginla
Chick Zamick
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Post by iginla on May 17, 2024 12:26:38 GMT
Yep 160,000 fan base was even in Panthers usual “over egging exaggerating” speak a claim that was truly embarrassing. 🤣 Still at least with the new “Chief Operating Officer” now in place what more could possibly go wrong in the sponsorship stakes. Jeez how many people does it take to run an ice hockey club. All they need now is a couple of “diversity and inclusion managers” and they’ll have a full set of duplicates all doing the same or a similar job. They ought to approach the NHS for sponsorship,they’re very big on having too many office wallers and managers than they are spending money at the sharp end where it counts ! I think Goodridge is at the very least an improvement because either Pacha hasn’t got time to do it or he’s not very good at it. Also begs the question why we’ve still got Pacha if all he’s doing is recruitment because we’ve seen none of the benefits you get from someone above the coach doing the recruitment If Pacha hasn’t got time to do it then what the bloody hell is he doing all day ? Jeez for years Gary Moran used to run it with him and a couple of girls plus a part time sponsor negotiator and that included spending half his time at the printers ! |
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Joe
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Post by Joe on May 17, 2024 12:55:33 GMT
I think Goodridge is at the very least an improvement because either Pacha hasn’t got time to do it or he’s not very good at it. Also begs the question why we’ve still got Pacha if all he’s doing is recruitment because we’ve seen none of the benefits you get from someone above the coach doing the recruitment Given that Adam was in his prime, on a two year contract and popularly considered to be possibly the league's best signing of the off season I'd say that maybe the was some benefit? Tragically y we only got to witness it for far far too short a time but still a heck of a signing by any team in the league's standards By benefits I’m referring specifically to ones you get from the roles rather than personnel because even though AJ was an incredible signing he’d have signed regardless of whether it was a coach or CEO doing recruitment |
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Post by jd on May 17, 2024 13:12:31 GMT
Maybe Adam is doing the role that Freddie was doing, he is now no longer listed on the website. Maybe Adam is being primed to take over from Pacha.
6-7 staff doesn't seem excessive to me, but what do I know eh!
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Post by kievthegreat on May 17, 2024 13:21:19 GMT
The amount of money they were paying ninth place probably tipped the scales. Panthers fans are possibly happy with an arena team finishing ninth but they obviously weren’t Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. To play devils (no, not those ones) advocate, the 160,000 number is actually important in relation to sponsors, but "fanbase" is not the right word. If I'm wanting to pay for a sponsorship, I want metrics to judge the value of it to my business (assuming I'm a serious sponsor/large business). One of those numbers is the real "fanbase" which is something like the 10-15,000 (possibly more depending on where you draw lines), but it is important how many people are through the gates, how many jerseys are sold, how much airtime and exposure their logo will get. The other thing that is useful for adverts/sponsorship is repeat exposure, those 160,000 attendees might only be out of 10-15,000 people, but there is still value in the same people seeing your branding/hearing your name 30 times. I mean the exposure over the last 6 years for instance means the logo will look weird because the NBS logo has been on top of the logo on every jersey in that time. The impression made on regular attendees is far greater than someone who attended 1 game in the last 6 years. I imagine if you contacted the club for a significant sponsorship, you'd get far more detail than the 160k in the tweet, so if anyone owns a business....... |
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Post by kievthegreat on May 17, 2024 13:39:01 GMT
Maybe Adam is doing the role that Freddie was doing, he is now no longer listed on the website. Maybe Adam is being primed to take over from Pacha. 6-7 staff doesn't seem excessive to me, but what do I know eh! I think plenty of those staff will also be part time and have other commitments so if you quantified it as how many equivalent Full Time Employees (FTEs) you'll be looking at a smaller number still. Like you say though, it doesn't seem like an enormous number. |
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iginla
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Post by iginla on May 17, 2024 13:41:22 GMT
Maybe Adam is doing the role that Freddie was doing, he is now no longer listed on the website. Maybe Adam is being primed to take over from Pacha. 6-7 staff doesn't seem excessive to me, but what do I know eh! Freddie was “finance”. Adam Goodridge states the business development excellence side (ie. Gold Standard 🤣),sponsors and fan engagement etc. Now forgive me for being sceptical but I’ve heard that drivel before and it sounds exactly the same sort of thing that Pacha, Nicola,Alastair and Lisa apparently do. If you need to duplicate jobs then that suggests that somebody isn’t doing theirs very well. Blimey at this rate they’ll soon be spending more money in the office than they do on the ice ! |
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Post by bobness on May 17, 2024 13:48:09 GMT
Not sure how much they pay but I'd expect, given the apparent gold mine that is the EIHL, it's not a life changing amount. In terms of performance of the deal, it's more about reach and brand awareness than team performance, surely. Nice if they win the league, but the sell is reach. With that in mind, and a personal bugbear of mine, the club tweeting that there is a "fanbase of 160,000" is cobblers. There are 10-15,000 people you could call "fans", most of whom attend multiple games. Attendance may be 160,000 over the season at all games, but a lot of them are the same people, attending 30 times. To play devils (no, not those ones) advocate, the 160,000 number is actually important in relation to sponsors, but "fanbase" is not the right word. If I'm wanting to pay for a sponsorship, I want metrics to judge the value of it to my business (assuming I'm a serious sponsor/large business). One of those numbers is the real "fanbase" which is something like the 10-15,000 (possibly more depending on where you draw lines), but it is important how many people are through the gates, how many jerseys are sold, how much airtime and exposure their logo will get. The other thing that is useful for adverts/sponsorship is repeat exposure, those 160,000 attendees might only be out of 10-15,000 people, but there is still value in the same people seeing your branding/hearing your name 30 times. I mean the exposure over the last 6 years for instance means the logo will look weird because the NBS logo has been on top of the logo on every jersey in that time. The impression made on regular attendees is far greater than someone who attended 1 game in the last 6 years. I imagine if you contacted the club for a significant sponsorship, you'd get far more detail than the 160k in the tweet, so if anyone owns a business....... Fair points all. The "160,000" and the "fanbase" are separate things. Apples and oranges if you like. |
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Post by jd on May 17, 2024 14:09:10 GMT
Maybe Adam is doing the role that Freddie was doing, he is now no longer listed on the website. Maybe Adam is being primed to take over from Pacha. 6-7 staff doesn't seem excessive to me, but what do I know eh! Freddie was “finance”. Adam Goodridge states the business development excellence side (ie. Gold Standard 🤣),sponsors and fan engagement etc. Now forgive me for being sceptical but I’ve heard that drivel before and it sounds exactly the same sort of thing that Pacha, Nicola,Alastair and Lisa apparently do. If you need to duplicate jobs then that suggests that somebody isn’t doing theirs very well. Blimey at this rate they’ll soon be spending more money in the office than they do on the ice ! On the website it says he's COO. He was in a business development role last season and now has changed. Alistair is Marketing and Comms Lisa is Groups, Fan Liaison and Community Nicola is Commercial and Sponsorship Not sure they are all doing the same job - sounds to me like he could be over them. Not a bad thing surely? |
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iginla
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Post by iginla on May 17, 2024 14:34:34 GMT
Freddie was “finance”. Adam Goodridge states the business development excellence side (ie. Gold Standard 🤣),sponsors and fan engagement etc. Now forgive me for being sceptical but I’ve heard that drivel before and it sounds exactly the same sort of thing that Pacha, Nicola,Alastair and Lisa apparently do. If you need to duplicate jobs then that suggests that somebody isn’t doing theirs very well. Blimey at this rate they’ll soon be spending more money in the office than they do on the ice ! On the website it says he's COO. He was in a business development role last season and now has changed. Alistair is Marketing and Comms Lisa is Groups, Fan Liaison and Community Nicola is Commercial and Sponsorship Not sure they are all doing the same job - sounds to me like he could be over them. Not a bad thing surely? Certainly seems to me to be a lot of cross over areas there and what Goody is saying now is exactly what Pacha was saying a couple of years ago. If I was Pacha I’d be nervously looking over my shoulder. |
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Post by The Flying Shirt on May 17, 2024 14:51:30 GMT
Iv'e been involved with Motorsport sponsorship and personal sponsorship since well before the millennium and it's a lot different now to how it used to be. Nowadays it's really just a tax efficient vanity thing rather than a business advertising decision. The world is a very different place now financially and with the world of social media there are far cheaper and more effective ways of adverting. I wouldn't think that NBS saw any extra revenue generated by the sponsorship at the NIC or anywhere else and that wouldn't be why they got involved. Sponsorship used to work very well with brand awareness but that's what social media does so well now for very little money in comparison. Back in 1998 we could put our name on a motorcycle or car on a Sunday and wake up to a busy Monday for sales but those days are long gone. A good social media manager will run rings around a sponsorship deal £ for £ and apart from vanity deals sports sponsorship is a very hard sell now. If you look on YouTube you can see the guy who sponsored QPR and apart from nice Saturdays out in the sponsor box got absolutely zero return financially. Sponsors have dropped out of all forms of sponsorship (apart from the ultimate vanity which is F1) even to the point where championships and classes are going to see a big shake up in the year ahead due to lack of funds.
If you have your name on a winning car, bike or team and you are a supporter and they are winning then you are part of it and it's pure vanity, hospitality or fun but as a business decision for advertising purposes and seeing a return you have zero chance. Sports sponsorship without using an consultancy/agency like the Trezona Group or similar you are just fishing around small local shops, business or taxi firms who are supporters like what I would in the past called the lower end of the EIHL teams.
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Post by jd on May 17, 2024 15:02:06 GMT
On the website it says he's COO. He was in a business development role last season and now has changed. Alistair is Marketing and Comms Lisa is Groups, Fan Liaison and Community Nicola is Commercial and Sponsorship Not sure they are all doing the same job - sounds to me like he could be over them. Not a bad thing surely? Certainly seems to me to be a lot of cross over areas there and what Goody is saying now is exactly what Pacha was saying a couple of years ago. If I was Pacha I’d be nervously looking over my shoulder. Time will tell |
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Post by spik on May 17, 2024 15:21:47 GMT
On the website it says he's COO. He was in a business development role last season and now has changed. Alistair is Marketing and Comms Lisa is Groups, Fan Liaison and Community Nicola is Commercial and Sponsorship Not sure they are all doing the same job - sounds to me like he could be over them. Not a bad thing surely? Certainly seems to me to be a lot of cross over areas there and what Goody is saying now is exactly what Pacha was saying a couple of years ago. If I was Pacha I’d be nervously looking over my shoulder. Perhaps the Fan Liason officer had been given the boot? |
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